Your business life, that is. If you have an internet-based business of any kind and you’re not using your blog, you’re putting a proverbial gun in your mouth and inviting your competitors to pull the trigger. It just doesn’t make sense to have access to that powerful a weapon in your marketing arsenal and not use it. The search engine spiders that determine your page rank are roaming the web right now looking for new content and you haven’t added any. Why?

All colorful metaphors aside, the blog is an incredibly easy way to add regular dynamic content to your website and communicate with your clients, peers, and prospective customers. Best of all, it’s not expected that you be a literary giant when you post on your blog. If you have a thought, open up your content management system and fire away. No one is expecting you to write Pulitzer material. On the contrary, most readers will be looking for a more readable, conversational style when they visit.

What’s new in your industry? Has anything interesting or humorous happened in the office? Do you have a new product or service ready to roll out? These are all blog fodder and no one knows more about them than you do . Why not tell the world? You might even pick up a few regular readers who decide to shop at your store. You don’t have to try to sell them anything. If they like what you have to say, they will patronize your business. Imagine that. You’re not even a professional copywriter and you can bring new customers in with your words on a blog post.

The news publishing industry in general is not an easy one to get into. Firstly there is the fact that there are already some really, very big players who are very well established in the market. And I’m not just talking about big online news websites such as the Huffington Post, but huge multi-national media corporations with newspapers, television channels and all of the rest. So in the face of it you might think that a small independent publisher has absolutely no chance of making any in roads whatsoever into this market. But that is not necessarily the case. There is still space for those small independent publishers if you find a good niche and target it well.

And since news is such a broad church there are plenty of potential niches which a new writer or publisher could choose. This could mean writing about a particular type of news which you know a lot about, such as, for example, publishing industry news. Or it could mean writing about the big events of the day from a particular perspective – and if you are doing that and you have a truly novel perspective to offer people then you could even forge your own niche – a completely new niche created by you if you are taking this second route.

If you are thinking about setting up and running this kind of site then probably the most important thing is that you really must cover all of the big issues which are relevant to your niche. People just won’t keep coming back to your site in the numbers that you will want to see if there are big holes in your coverage – even if the writing which you do publish is super high quality and super informative and entertaining.

One solution to this, if you are a lone writer and do not feel that you have the time to cover absolutely everything yourself, is to hire freelance writers. There are plenty of places where you can hire freelancers pretty cheaply online, although you will have to take care to pick the right people or you may end up with low quality work. If you do not want to pay out the money for other writers then another solution is to write short summaries of a story and then provide links to further information. Ten or fifteen minutes may be all it takes to do a little bit of research, pull together the main facts of the news story in question, and one or two quality articles to recommend. Of course you can also solicit contributions from your readers, but that is not always a reliable source of content.

But the main thing is that you must appear unique from the start. That means you must put across a unique selling point about your site in the design, layout, tag line and title, and not just rely a unique writing style for the articles themselves.

Another important point it that news publishing is very time sensitive. What I mean by that is that when a news story breaks it pays off big time to publish something as soon as possible. And you can even go further than that. If you know your niche well you can publish stories with rumours of what may happen or predictions of your own, and that way you will already have relevant content about any given story even before it breaks – which will give you a big boost when it comes to getting traffic for the story ahead of bigger sites who cover a broader range of topics and may therefore not have the niche expertise to see the story coming.

Some bloggers choose to write about new stories as soon as they happen. This is usually left up to news channels and newspapers, but with modern technology and the speed of the internet, bloggers are now telling news.

News blogs aren’t a very common type of blog, but they are definitely exciting blogs and sometimes even controversial. Bloggers can post updates instantaneously without having to conduct interviews and have an editor read the posts. Newspapers report yesterday’s news and news channels only report during their scheduled times, so blogs have an advantage. Many people are very accepting of this new and exciting news source.

How do bloggers know about news stories when they happen? With cell phones having cameras people can now take pictures and videos when they are at the scene of a crime or during some kind of newsworthy event. People can send these photos to others and they can quickly end up on the internet where blogs see them and starting making posts before the media even gets a chance to report. Many people like this new blog reporting, because they feel like they are getting their news in a more personal way without the media editing it at all.

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