Do you still wonder if your blog is a business? Did you start your blog as a past time? Did you build your blog because you just wanted to share your thoughts with the world? A lot of people started for one reason or the other – share thoughts, update personal album, promote business brand, sell products, solve people’s problems, provide tutorials, etc. So everybody actually started with a dream, and each person’s dream could be different from the next person’s.
However, some of these dreams get modified as time goes by keywords rank checker. New ideas crop up and get integrated into the dreams. Those who started with the purpose of sharing their thoughts, updating their albums, providing tutorials or solving problems begin to see why they should add a little way of making money so as to keep maintaining their blogs or take care of other personal needs.
Reviewing the management process of a large, nationally operating company recently highlighted once again the continual challenge of remaining objective about the business we lead. Our repeated observation is owners and managers of businesses may declare they want to implement new ways to enhance business performance, but rarely understand and accept that as leaders of the enterprise, their own personal change must accompany or precede business change.
Although senior management may name a set of values they assume will create the organizational culture, the real culture will be determined by how all workers perceive daily operations are actually practiced and rewarded. An old maxim states, ‘Perception is stronger than reality’. Our work teams will see, feel, sense and then practice the culture of our business long before they adopt any stated values or formally announced strategies and processes.
Behavioural change will not come through talking, written communications, lecturing or demanding a particular process. Effective long term change to increase company value and stability requires carefully thought out modelling of the proposed practices and processes plus showing all team members what needs to be done and how to do it. Rose-coloured glasses will maintain business performance at mediocre levels, based on historical practices in the company.
Bill and Kristine Schneider of the Corporate Development Group (CDG) emphasise how company value and growth is likely to be highest when the cultural practices, leadership style and strategy adopted by a company are aligned.
The following is a detailed checklist allowing any business to begin the journey of improving business performance. It is not intended to be comprehensive but will highlight sufficient key issues for your business to review. Please use the checklist as a positive assessment of how you can kickstart new growth and understanding of your business strategy.