One of the most important things a new business owner or entrepreneur will ever do is decide on a company name. The name of the company will not only become the brand for the business, it often tells what the business is about. If a lot of the company’s business will be conducted on the Internet, it is extremely important to learn how to choose a company name that will rank high on Google and other search engines.
How to Choose a Company Name That Will Rank High on Google: Tell Google What Your Business is About
If you want your company to rank high on Google and other search engines like Yahoo, Bing, and Ask, you need to tell these search engines what your business is about. Think of your company name as the title to an article. The title tells readers what the article is about. The name of a company can, but does not always, do the same thing google reverse index.
For instance, if a business owner decided to name her business “Jo’s,” potential customers know that Jo owns the establishment, but it will take a lot of marketing and advertising before “Jo’s” is associated with any particular product or service. However, if Jo decides to name her business “Jo’s Puppy Pedicure Parlor,” then the public will have a fair idea of what Jo is marketing.
Search engines act exactly like this. To choose a company that will rank high on Google and other search engines, the business owner must select a company name that tells what the product or service is about. To list a company like “Jo’s” for the Google index, Jo is going to have to wade through potentially millions of other businesses which have the word “Jo’s” in the title. However, if Jo were to list the business as “Jo’s Puppy Pedicure Parlor,” then Google will possibly list the company under “Jo’s,” “puppy,” “pedicure,” “parlor,” “Puppy pedicure,” and “puppy parlor.” Google will most likely also index the company under “dog groomers,” “kennels,” and “dog training,” since the word “puppy” and “dog” are so similar.
Why Choosing a Company Name That Will Rank High on Google is So Important
Google is doing its best to make the “search experience” as user-friendly as possible. Google “reads” a user’s search history and content such as emails and downloads to try to figure out what this user is interested in. Google then tries to deliver the most relevant content possible in the search results. If a computer user types “dog groomers” in a particular city, Google will list all of the dog groomers which have told the search engines that they are in that city. This could be several pages worth of content, depending on the size of the city.
However, if a computer user is looking specifically for a place to have his or her puppy’s nails clipped for the first time, and believes the puppy may be nervous about it, then that user may type in “puppy pedicure” in the search window, along with the name of the city. “Jo’s Puppy Pedicure Parlor” will rank number one on page one of Google. This is why choosing a company name that will rank high on Google is so important to both the business owner and the potential customer.