As with any business, you need to get the word out for your Internet business. And getting the word out on the Internet, is a little bit different from conventional marketing. On the Internet, traffic is everything. Without traffic, it doesn’t matter how well you design your site, it simply won’t take off.

And if this wasn’t challenging enough, you also need to generate targeted traffic. That is, visitors who are genuinely interested in what you have to say (or sell) on your website. You can easily tell if you get the right kind of traffic just by examining your stats . Usually, genuinely interested visitors will take action on your site. They will click on links, examine your pages, send you emails, subscribe to your newsletter, or even make a purchase. And you want them to be doing something. Otherwise, you are just wasting bandwidth, serving up the pages.

There are many ways you can attract targeted traffic. One of the best ways to attract such traffic, is to release news about your internet business on a regular basis.

See, one of the greatest mistakes that new internet marketers make is that they wait for things to be perfect before they start marketing their site. This is not the correct approach to adopt. You have to forget about perfection! As soon as your website is ready to take in orders, you have to start promoting your site. Don’t wait until your site or product is product. Start promoting immediately!

As an example, let’s say you want to build a membership site with loads of features. You want to have forums, blogs, private member’s lounge, download area, and so on. Don’t wait until you have all these features ready before promoting your site. You can start with just one feature, and release a piece of news about that one feature. It could be the launch of a new blog, or the launch of a new forum, or whatever. You get the idea.

As you continue to work on your site and improve on your business, there will be tons of opportunities to release news about various improvements. You launch a new blog, you release some news. You start a download area, you release some news, and then you keep going. If you adopt this approach, you get a lot more exposure for your internet business. In addition, you are also making money along the way, which is great. So never wait, always promote.

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